Finalists

/Finalists
Finalists 2017-11-23T08:44:27+00:00

Best High Street or Supermarket  Deployment

Lloyds Bank Manchester Flagship | Pixel Inspiration

Lloyds Banking Group wanted their Manchester flagship to be a space for its customers, a business hub rather than a classic retail banking space.

The digital inclusion zone located downstairs includes a 65” portrait screen, a six screen interactive video wall, a 70” landscape screen centred in one of the two short throw projector walls spanning across 9 metres and a window projector.

Lloyds Banking Group also wanted to provide a free workspace where SME owners can work and network with other business owners – the business hub has two hidden projectors and screens in the ceiling which are used for seminars and events, a 65” portrait digital screen playing bespoke marketing content and a 4 x 5 metre LED ceiling which plays ambient content to increase dwell time in the day and bring the branch to life when the business is closed.

Hunkemöller Flagship Store Düsseldorf | Scala

Scala’s digital signage technology sits at the heart of a brand new digital and interactive shopping experience at Hunkemöller’s new European agship stores, the most recent of which opened in Maastricht and Amsterdam.

One of the largest High Street lingerie brands in Benelux, with 180 stores in the Netherlands and 100 in Belgium and Luxembourg, Hunkemöller worked with local systems integrator DOBIT to roll out 150 Scala players across the stores.

   Ulmart Retail Solution | PADS4

Ulmart, a leading Russian online retailer, sells both food and non-food in more than 240 cities in Russia. As part of the company’s strategic plans, Ulmart has developed four next-generation multifunctional distribution centres.

Customers choose from a range of delivery methods, from home delivery within 2 hours to independent pickups at an outpost. Customers can also come to these fulfilment centers 24 hours a day and seven days a week to buy goods and talk to experts.

By Integrating PADS4 digital signage software with Ulmart’s ERP system on the SAP platform all necessary information is easily accessible, and the content management system is efficient and convenient to operate. As result Ulmart offers customers relevant pick-up information and additional advertising.

Best Overall Retail Experience

IKEA UK Digital Signage | Beaver Group

The ongoing digital rollout for IKEA ranges from touch-screen video walls and live presentation studios, to laser projector systems and hundreds of menu displays. The goal is for a unified digital estate, which helps to improve the customer experience and support the IKEA brand.

Using best of breed hardware, the signage.ninja software platform and an experienced approach to the project, Beaver Group have provided a wide array of completed solutions which are being used throughout the stores to the benefit of customers and staff.

Hunkemöller Flagship Store Düsseldorf | Scala x

Scala’s digital signage technology sits at the heart of a brand new digital and interactive shopping experience at Hunkemöller’s new European agship stores, the most recent of which opened in Maastricht and Amsterdam.

The online aspect is practical and certainly important, but will never match up to what the physical store can offer: a stimulation of all the senses! More than ever before, customers are looking for an experience, for feelings and emotions. e experience fitting room is the perfect example of this. Using a touch screen, customers can adjust the entire ambience in the fitting room.

TK Maxx Europe | Pixel Inspiration

TJX Europe approached Pixel in 2016 looking for a digital signage platform for their European estate to be managed centrally from the UK working in partnership with Samsung as the hardware supplier and SCALA for the CMS.

Now in 5 countries, with close to 100 stores within the digital estate from Northern Ireland to Poland, set ups consist of the proven format of behind the cashier desk screens along with hi-bright SOC displays in high street stores.

In addition, flagship stores in major capital cities play host to supersized LED installations, such as a 3mm pitch, 2-sided store front in Vienna and a 10-metre-high LED wall in Munich.

The solution has proven to be a success for their marketing and advertising campaigns by being reactive to the market and reducing print requirements across all 5 countries.

Best QSR / Bar or Restaurant Deployment

Dominos Pizza Netherlands | ONELAN

SCREEMO’s gamified experience for Domino’s Pizza addressed some of their most crucial issues: increasing loyalty, generating repeat visits, and elevating in-store customer experience to the next level.

Using a car racing game that displayed in-store on ONELAN digital signage in the form of a decorated totem to distribute vouchers for pizza, drinks and desserts for customers on their next visit, there was an increase in both loyalty and repeat visits. Additionally this experience reduced negative waiting times by allowing customers to play against each other in-store with a leaderboard on screen.

Tossed | Signagelive

Tossed mission is to create a new, healthy and exciting food experience. Tossed
were using printed vinyl window graphics, which were expensive to install and
time-consuming to change. A faster, easier-to- update software solution was
required to compliment the new in-store digital ordering technology.

Signagelive allows Tossed to promote offers at specific times and in a very quick
turnaround time. This has resulted in increased sales in slower parts of the day in
targeted stores.

 Pret A Manger Projection Menuboards | Pixel Inspiration 

Pixel have worked closely with Pret over the last year to design a unique and innovative menu board projector system, as a typical digital screen solution would feel incongruous with their interior design aesthetic. After a handful of pilot store trials, the projection setup was proven an operational hit and since become implemented into a rollout campaign across the UK, even branching out overseas to Paris, New York and Dubai.

The solution allows up to three NEC laser projectors and embedded media players, including an automated redundancy configuration to ensure maximum reliability. Projectors are installed seamlessly within the store environment, hidden within a recessed bulkhead so as to not be visible to customers.

The results of this set up means Pret A Manger can be reactive with their menu changes through the SCALA CMS whilst continuing a sleek design and output to their stores.   

Best Stadium / Corporate or Leisure Install

Showcase Cinema Southampton | Beaver Group

Showcase Cinemas were looking to create a striking and memorable experience for the guests at their latest Cinema De Lux in Southampton. In addition to the menus, posters and box office signage – which they already have throughout their estate – the lobby was also designed with a towering forty screen video wall.

Beaver Group created the concept, installed and produced unique content for the video wall, as well as the rest of the cinema. Floating from the ceiling, the unique wall crests over the lobby, for a dramatic and cinematic impression. The content can be used for seasonal atmosphere, special events or movie promotion.

London Stadium at Queen Elizabeth Olympic Park | Daktronics

London Stadium at Queen Elizabeth Olympic Park selected Daktronics to design, manufacture and install a new 1,128-square-meter, curved LED video display above the entrance to their facility located in London, UK. The new signage is slightly tilted toward the ground to welcome people to events held at the stadium as well as provide ample opportunities to promote upcoming events and acknowledge stadium sponsors.

The massive marquee measures 13.9 meters high by 81.2 meters wide providing a spectacular digital canvas with flexibility to highlight a plethora of messages to people attending events or passing by the stadium. Featuring a 15HD pixel layout, the display is capable of brightness levels to cut through direct sunlight while providing imagery with great contrast and color depth.

Queen Elizabeth II Conference Centre | ONELAN

The QEII Conference Centre is a dedicated conference, events and exhibition space, and after 30 years, was in dire need of updating and modernising. A period of transformation ensued with a £12 million capital investment programme with AV technical facilities central to its redesign.

A stunning 4K resolution digital canvas was located in a prime position opposite the main entrance, as well as a number of NEC displays including large format screens with protection glass elsewhere in public areas around the building, plus forty-four wayfinding screens, all powered by ONELAN Net-Top-Boxes.

Stylish remodelling of interiors and investment in high speed, next generation technology have future-proofed the venue for years to come.

Digital Signage Product of the Year

Reserva Room Booking Solution ONELAN

The Reserva Room Signage solution gives a clear display of room availability via interactive room signs dynamically linked to calendar/timetabling systems. The panel incorporates external LED indicators showing meeting room status from a distance, plus displaying summaries of current and upcoming meetings.

Meetings can be booked, extended/shortened and cancelled from the interactive touchscreen with updates immediately visible to desk based workers via Outlook, Google Calendar or G-Suite Connectors. Check in functionality helps manage ‘no shows’, improving workspace utilisation and maximising ROI.

Reserva can be installed as a standalone solution or as part of a digital signage network. Organisations can display other content including corporate logos and messaging, alongside meeting room information.

Pristine-Screen Managed Services

Pristine-Screen provides specialist cleaning services globally for the Digital Out Of Home Industry to ensure that screens that could be as diverse in size as from meeting room screens and EPoS, through to Touch Screens in classrooms to Kiosks in Railway Stations, Menu Boards in QSR, Video Walls in Retail and most recently indoor and outdoor LED in any shape or form.

Our specialist uids and coatings keep any screen cleaner longer and dust/grime free but out latest products will e ectively turn any outdoor glass covered screen or any outdoor LED screen in to self- cleaning screens but also now able to absorb carbon dioxide/carbon monoxide to be kinder to the local environment!.

Make your screens – Pristine!

Signagelive Marketplace

If you are a new Signagelive user or a seasoned expert, you may need help with content and applications for your digital signage network. The Signagelive Marketplace is where to look and it is included free of charge.

In the Marketplace you can search for a new clock widget, a usable menu board, or a layout background. Signagelive has added over 500 items, browse, download and add to your Signagelive Network with just one click.

Whilst there is already a large selection available, we constantly add to the variety of content types available e.g. emergency messaging and audience measurement.

Lifetime Achievement Award

This award is given at the discretion of the jury to the individual who they believe has done the most to promote the digital signage or digital out of home industry.

Best Mall or Shopping Centre

Mall of Qatar | Elan Media, Esprit Digital

Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar.

We designed, built and installed the following iterations:

36off Indoor Bespoke Double Sided 70” Advertising Pods
24off 3 x 3 55” Video Walls – 216 Displays
16off 7m W x 1.25m H – Indoor 4mm Pitch LED
2off 12m W x 6m H – Indoor 4mm Pitch LED
2off 4m W x 3m H – Indoor 4mm Pitch LED
2off 7.5m H x 5m W – Outdoor 20mm Pitch LED
14off 48-sheet Flex Face Lightboxes

Westfield US Digital Mall Network | Esprit Digital

In what is being seen as a game-changer for the digital out-of-home sector in the US, WESTFIELD is in the process of replacing their traditional paper-based advertising furniture with a network of super-slim freestanding 75” LCD Pods in their 17 flagship malls.

The first phase of the project includes the following:
147 Double-sided Indoor Units
18 Double-sided Indoor Tall Units
3 Single-Sided Indoor Units
1 Wall-Mounted Indoor Unit
54 Double-sided Outdoor Units

All units were designed and manufactured in the UK and then assembled in the US by Esprit Digital.

Unibail-Rodamco Oberhausen (CentrO Mall) | Daktronics

Unibail-Rodamco Germany improved the shopping experience at CentrO Mall in Oberhausen, Germany, by adding 10 curved LED displays. Daktronics designed, manufactured and installed all of the displays to provide flexibility in content from advertising messages and marketing campaigns to ambient lighting and full feature clips on nearly 250 square meters of digital canvas.

Four main curved displays each measure 4.44 meters high by 7.92 meters wide, each providing 35.13 square meters of digital canvas for prime messaging and features. Another six displays are installed together at the heart of this project to create a nearly 110-square meter elliptical display that measures 1.58 meters high by 67.48 meters in circumference. All displays feature 6-millimeter line spacing to show crisp, clear imagery at closer viewing distances associated with this shopping center application.

Best Digital Poster or Street Furniture Implementation



InLinkUK | Primesight

InLinkUK from BT is a new communications service that will replace hundreds of BT’s existing payphones with new, ultramodern units, called InLinks, delivering free ultrafast public Wi-Fi and other free premium services including mobile device charging, access to local services and national landline and mobile phone calls.

The initial phase of InLinkUK from BT will begin in central London, giving residents and visitors an early opportunity to try out InLink’s features, provide feedback, and help us create the best possible service as we roll out across London and the UK.

New World Payphones  | Clear Channel UK, Amscreen 

Creating the future, leaving a lasting legacy.
New World Payphones are beautifully designed and superbly functional. Our kiosks deliver modern and vital public services including wayfinding and Wi-Fi. We have undertaken the decluttering of UK urban landscape by removing old, dilapidated phone boxes, and replacing them with fewer new kiosks.

As part of our programme we have partnered with environmental charity, Trees for Cities, and are planting a tree for every kiosk we upgrade. And all of this is possible with no cost to councils because they make up part of our Adshel Live network. We plan to roll the Kiosks out nationally in 2018.

Waltham Forest Digital Cycle Counters | Trueform

Trueform’s pioneering technology division ‘Trueform Digital’, continues to drive the Intelligent Mobility revolution globally with further advances to its range of ultra-intelligent transport and wayfinding products.

As part of promoting Active Travel & Healthy Streets, Trueform developed a Smart Cycle & Pedestrian Counter with Q-Free providing the sensoring equipment for Waltham Forest as part of Mini-Holland project. Trueform Smart digital information kiosks can be linked to a series of different sensor types whereby they can provide real-time information on numbers of bicycles and pedestrians using a specific route, as well as highly localised information from linked air-quality sensors

Most Innovative Use of Technology

Orbit | Limited Space

With exclusive contracts to provide or manage large format digital screens in 20 of the UK’s top retail locations, new network, ‘Orbit’, will take Limited Space’s portfolio to a total of 20 high impact digital screens by the end of 2017 and 27 by the end of 2018.

‘Orbit’ includes the UK’s rst in-mall giant dual orientation digital advertising screens using rotational technology, rst launchd in May at intu Lakeside Shopping Centre.

Each high defnition dynamic display. measures 7m x 4m, is 4.8 pixel pitch and has full audio as standard.

Waltham Forest Digital Cycle Counters | Trueform

Trueform’s pioneering technology division ‘Trueform Digital’, continues to drive the Intelligent Mobility revolution globally with further advances to its range of ultra-intelligent transport and wayfinding products.

As part of promoting Active Travel & Healthy Streets, Trueform developed a Smart Cycle & Pedestrian Counter with Q-Free providing the sensoring equipment for Waltham Forest as part of Mini-Holland project. Trueform Smart digital information kiosks can be linked to a series of different sensor types whereby they can provide real-time information on numbers of bicycles and pedestrians using a specific route, as well as highly localised information from linked air-quality sensors

Best Transport Install or Campaign

Deloitte First Class Immersion | JCDecaux

Deloitte began its first ever UK Airport advertising campaign as the launch partner of London Heathrow’s most exclusive digital opportunity, the T5 Immersion.

Located in the brand new British Airways first class security route, the immersion consisted of 15 HD digital totems that line the exclusive passenger route leading from security search directly into the first class Lounge. The cascading screens, adapted from a design originally produced by Admemori for Nice airport, created a visually stunning impact in this intimate location as passengers made their way to the lounge, fully immersing them in Deloitte’s brand message.

Digital Wall Bristol Airport | infiLED EM International

As part of a £24 million development, Bristol Airport has incorporated a new digital wall, combining innovative technology and creative strategy to deliver something truly unique to the overall passenger experience.

Measuring an un-missable 14m x 2.5m, the display has been seamlessly integrated into the physical space to create a captivating digital platform.

Unlike most digital airport displays which are used primarily for advertising purposes, the digital wall is said to be more of a creative canvas, using cleverly designed content to give viewers a sense of their current location whilst also connecting them with their next destination.

The content was split into six categories; sense of place, destinations, amazing journeys, brand template, advertising and theatre. Using the playful flight of a paper aeroplane to mimic childhood, passengers are transported through various iconic locations in the South West.

Incorporating live data, such as local weather and time specific to the destinations and with imagery relevant to the time of day, the display is being used to connect viewers with their upcoming destinations. Flight path animations are also being used to visually represent the geographical element to travel.

Lucozade ‘Tap to Flow’ | Hello London

Lucozade needed to shift perceptions to convince people that Lucozade Energy is an everyday drink – not just for when you’re under the weather.

It’s easy to say Lucozade Energy can make your day better, but it’s much better to demonstrate it. So Hello London, the media partnership between TfL and Exterion Media, delivered a first-of-its-kind campaign to help people’s everyday lives ‘flow’. We gave away free journeys by turning Lucozade’s iconic bottles into a pre-paid contactless card and handed them out at one of the busiest London Underground stations – Oxford Circus.

We attached an RFID chip to Lucozade Energy bottles so commuters could tap in and out of the Tube and find their ‘flow’. The idea sounds simple but this was the first time Hello London (the partnership between Exterion and TfL) had attempted this type of partnership and it required a completely new solution to be developed and tested by TfL. To give as many people as possible the chance to ‘tap to flow’, we sampled the product each day between 3-4pm: the moment when people have a natural slump in energy.

Best Experiential Campaign

Game of Thrones | Hello London

Sky Atlantic knew that Game of Thrones Series 7 was going to be their biggest series launch this year, so they needed it to be a success. The aim of the campaign with Hello London was to surprise and delight Londoners with an immersive experience in high-footfall locations to promote the new series launch on the UK transmission day (17th July, 2017).

We gave King’s Cross St. Pancras station a ‘Stark’ (get it?) makeover for the launch of Sky Atlantic’s Game of Thrones Series 7 – and, complementing the ‘Winter is Coming’ theme, we brought winter to King’s Cross. We transformed the Northern line ticket hall into ‘King’s Landing’ with The Iron Throne, buskers playing the theme song and GoT branded giveaways.

The new season’s creative featured on walls, columns and floor vinyls that gave the appearance of ice and snow covering the station, whilst D6s and DEPs displayed ‘Winter is Here’ creative alongside livestreamed images of commuters sitting in The Iron Throne. At key stations tannoy announcements were in character voices and actors dressed as White Walkers, Henchmen and the Night King were spotted travelling on the network, interacting with commuters.

Lucozade ‘Tap to Flow’ | Hello London

Lucozade needed to shift perceptions to convince people that Lucozade Energy is an everyday drink – not just for when you’re under the weather.

It’s easy to say Lucozade Energy can make your day better, but it’s much better to demonstrate it. So Hello London, the media partnership between TfL and Exterion Media, delivered a first-of-its-kind campaign to help people’s everyday lives ‘flow’. We gave away free journeys by turning Lucozade’s iconic bottles into a pre-paid contactless card and handed them out at one of the busiest London Underground stations – Oxford Circus.

We attached an RFID chip to Lucozade Energy bottles so commuters could tap in and out of the Tube and find their ‘flow’. The idea sounds simple but this was the first time Hello London (the partnership between Exterion and TfL) had attempted this type of partnership and it required a completely new solution to be developed and tested by TfL. To give as many people as possible the chance to ‘tap to flow’, we sampled the product each day between 3-4pm: the moment when people have a natural slump in energy.

Best Interactive Campaign

              March for Giants | Ocean Outdoor, DOOH.com                                

Poachers killed close to 150,000 elephants across Africa in the seven years leading up to 2014, reducing the overall population by a third. #MarchforGiants is the world’s first real-time fully integrated dynamic DOOH campaign generated entirely by consumers and brands.

A tech first with a text and digital donation mechanic allowed individuals and brands to donate and so create their own customised virtual 3D elephant. Inscribed with a personal message or brand colours each elephant was born with an individual ‘Life Page’ microsite

Using live 3D technology the personalised elephants instantly joined the #MarchforGiants digital herd. Over 4 days in March, the 3000+ herd marched across the globe, moving from Hong Kong to the US and throughout the UK.

With each city visit, donators received a further text message with hyperlink to their ‘Life Page’ containing a ‘city image’ of their elephant to track its’ global journey. The image was automatically composited against a time of day background, published alongside a technical proof of post ping from the screen.

The number of impressions alone totals 38 million organic twitter impressions, 18 million Facebook, 3.8 million Pinterest and business activated 2.5 million on Linkedin and counting.  

MyTaxi | DOOH.com, Kinetic, The7stars, Clear Channel UK, JCDecaux, Outdoor Plus, Primesight

In Spring 2017, Black Cab app mytaxi (formerly Hailo) was launched in the UK with virtually 0% awareness vs. 90% for the market leader, Uber.

Uber’s surge-pricing is one of its most hated features. Like the black cab however, mytaxi’s pricing doesn’t surge when demand is high. So we used mytaxi’s local knowledge and data to target customers when they were most in need of a ride, and when Uber was at its biggest disadvantage.

Our algorithm pulled in six key indicators including weather, traffic, events and transport feeds, all of which were updated dynamically and in real-time. When the algorithm indicated Uber was likely to be surging in a particular area, we activated real-world ad-serving on DOOH in that location.

We mirrored the experience of the mytaxi app on DOOH screens, with live nearby taxi availability plotted and updated every minute on “you are here” style location specific maps. We had to write logic that ‘snapped’ the taxi locations to an actual street grid to allow for any margin of error in the GPS coordinates or the MyTaxi API – these were real black cabs driving near the DOOH at that point .

                 Hyundai Century of Adventure | Primesight                                    

100 years after Sir Ernest Shackleton’s ill-fated Antarctic expedition Patrick Bergel returned in a Santa Fe Endurance to the site where his great-grandfather had come to the end.

Primesight offered Hyundai a unique combination for promoting Bergel’s achievement and their limited-edition model alongside a nationwide roadside campaign:
1. ‘Primespot’: dominating the time and space around specific films using OOH panels to prompt and drive brand engagement
2. delivering push notifications through beacons (driving consumers to a specially-created website that extended the experience)
3. on-screen advertising.

This campaign was the first:
– UK OOH three screen solution – cinema on-screen advertising, foyers and beacons
– Primespot and beacons campaign
– national Primesight Adcity booking

Post-campaign research showed recall increased by +36% when respondents were exposed to both D6s and cinema trailers, compared to those who were only exposed to D6s.

Best Digital Out of Home Campaign

Churchill’s Drive-Thru Car Insurance | Ocean Outdoor

Churchill Insurance partnered with WCRS and Ocean in an award-winning digital out of home campaign featuring Churchie the iconic dog serving live, personalised messages to drivers.

The campaign leveraged Ocean’s pioneering vehicle recognition technology on the large format Holland Park Roundabout tri-screen in West London, using a retro American drive-thru diner theme to promote Churchill’s car insurance policy.

Churchie interacts directly with motorists by serving them super-targeted, playful creative which is triggered by the make, model and colour of stationary vehicles as they wait at the traffic lights opposite. Selected cars trigger one of more than 18,000 possible messages each day

Remember 1967 | Clear Channel, Primesight

On 27th July 1967, The Sexual Offences Act made it possible for gay and bisexual men in England and Wales to have sexual relationships for the first time without being automatically criminalised. In response to this milestone in LGBQT+ history, earlier this year, public artist Martin Firrell presented a commemorative public art project with the support of Peter Tatchell, world-renowned human rights and social justice campaigner.

On 27th July 2017 Martin Firrell took over national digital billboards in England and Wales, and re-presented key ideas from the history of the gay liberation movement. We were proud to support this initiative for an entire month, as the ‘Remember 1967’ anniversary billboards brought powerful messages about freedom and equality to audiences across the country.

#PiccadillyOn | Ocean Outdoor, Landsec

The #PiccadillyOn campaign invited people around the world to be part of this remarkable moment in London’s history. For a minimum donation of GBP 2.00, people could sponsor a unique colour chip which formed part of a 3D countdown clock on the screen, before forming part of a choreographed reveal moment in October.

At the moment of re-launch, the screens were powered up with a spectacular display of the sponsored colours, each of which was shown on screen and live streamed on Facebook for fans across the globe to watch.

By visiting www.PiccadillyOn.London you could choose your colour to support Barnardo’s and receive a unique digital colour chip to post on social media channels. All money raised went to Barnardo’s, the UK’s largest children’s charity and Landsec’s national charity partner for 2017. Coca-Cola, which has long been part of Piccadilly Lights’ history, kicked off the fundraising with a donation to sponsor their red colour chip.

Best Original Digital Billboard

Piccadilly Lights | Ocean Outdoor, Landsec

The world-famous Piccadilly Lights were switched back on at 8am on the 26th October, after a nine month period of renovation. Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors, such as the weather or temperature.

This feature enables brands to display creative and innovative content, such as weather-appropriate clothing. The technology does not collect or store any personal data and is unable to record images or audio.

Coca-Cola, Samsung, Hyundai, L’Oréal Paris, eBay, Hunter and Stella McCartney are now advertising on the newly-launched screen, which is managed by Ocean Outdoor.

StarLights | Elonex

Launched in July 2017, StarLights delivers a 502 square metre, unmissable Digital Out of Home advertising experience at Spaghetti Junction on the M6 in Birmingham.
Designed, constructed and operated by Elonex, this super-size structure is the largest motorway facing digital HDR advertising billboard in the UK.

StarLights is positioned above the former site of the main Birmingham Power Station to represent a new dawn in technology, and its large-format LED screens face both north and south to target high volume traffic travelling in both directions at its iconic location.

Created to be the most prominent DOOH site in Central England, and utilising High Dynamic Range technology, StarLights makes for a stunning backdrop at the busiest motorway junction in Great Britain, generates more than 40 million audience advert impacts every month, and presents brands with unique showcasing opportunities.

The Edinburgh Arch | JCDecaux

Situated at the Gogar Roundabout in the Scottish capital, this large format roadside location is a unique gateway to the city of Edinburgh; positioned in proximity to the RBS Headquarters and the prestigious Edinburgh Business Park, home to blue chip companies including HSBC and J.P. Morgan. The two 41 square metre screens are unmissable to drivers travelling to and from Edinburgh International Airport, the fastest growing major airport in the UK.

JCDecaux was awarded the City of Edinburgh contract in 2015 and The Edinburgh Arch is a milestone in the digital regeneration of advertising sites across the city in line with JCDecaux’s ‘Blueprint for the Future’, providing premium Out-of-Home opportunities across roadside, retail, rail and airport environments